PEP Review: GMA 60th Year Station ID

Pep.ph did a review on GMA's "bonggang" Station ID:

They say the more success you achieve, the more you appreciate your humble beginnings.

This became the theme of "Tagumpay ng Kapuso," GMA Network's 60th anniversary station ID. Gathering entertainment and news personalities, plus network officials and employees, the station ID celebrates the Kapuso's climb to the top, years after "it all started with a dream."

Amidst the showcase of network pride and company patriotism, the station ID takes viewers behind the scenes, to give us a rare glimpse of the people behind GMA-7's recipe for success.

The station ID effectively drums up company pride and even morale among the network's people. It makes one feel good about belonging to such a respectable organization with a rich history and inspiring success story.

But something's lacking. In the effort to put the spotlight on the good men and women of GMA-7, less focus has been devoted to the role of the public—the audience and fans—in the network's growth as one of the country's broadcast industry leaders.

All in all, this particular station ID should be remembered for being different from GMA's previous works—from the concept to the theme music—and GMA should be commended for exploring braver and bolder ideas. Also a noticeable difference of this latest ID is the positive energy that it brings, giving not even a single hint of the fierce network wars that GMA-7 is currently involved with. No affirmations of affiliations, no battle cries against the competition.

The 60th anniversary station ID simply celebrates GMA-7's colorful history, shows gratitude for its achievements, and rightfully boasts the Kapuso spirit.

Posted in: